Marketing for what matters: the blog.
Notes on brand, growth, and using AI for the work that moves a business.
Best Email Marketing Software for Coaches and Small Teams
An honest comparison of email platforms for coaches, speakers, authors, consultants and nonprofits. What each one is genuinely best at, who should skip it, what actually drives the bill, and the nonprofit discounts worth asking for.
Best Marketing Agency for Coaches and Speakers: How to Choose
An honest buyer's guide for coaches, speakers and thought leaders: which kind of marketing partner fits your stage, what to look for, the questions to ask before you sign, and the red flags, including the FTC rules on testimonials and earnings claims.
Lead Magnet Ideas That Actually Convert
A menu of lead magnet ideas organized by what you want them to do: quick wins, things that teach, things that diagnose, and live formats. What makes each one work, who it suits, and how to deliver it without losing the subscriber on day one.
How to Grow Your Email List
The list is the only audience you own outright. Here's how to grow one: where subscribers come from, the signup-form settings that measurably change conversion, the rules Gmail and the FTC now enforce, and why a bigger list isn't automatically a better one.
How to Get More Leads From Your Website
Most websites leak leads at four predictable points: clarity, speed, the next step, and proof. Here is how to find where yours leaks and what to fix first, before you pay for more traffic.
How to Vet a Marketing Agency: A Step-by-Step Process
A practical process for choosing a marketing agency: write the brief first, pick the engagement model, read case studies like an auditor, call references properly, and get ownership, reporting and exit terms in writing.
How to Create a Sales Funnel (Without the Sleaze)
A plain-English walkthrough of what a sales funnel is and how to build one people don't resent: the six stages, the page or email each one needs, and the one number to watch at every step.
How to Get More Coaching Clients
A working coach's guide to filling a roster: the arithmetic of how many clients you need, the five channels that reliably produce them, how to pick two, and the follow-up machinery most practices never build.
How to Launch a New Coaching Practice
A practical playbook for going from "I want to coach" to a live, bookable practice: the niche, the credential question, the business shell, the first offer, the minimum viable website, and where the first clients come from.
Do I Still Need SEO Now That AI Answers Everything?
Yes, but the job changed shape. What the field data shows about clicks, where the losses are concentrated, why AI answers still run on the search index, and how to decide what SEO is worth to you now.
Best Website Platforms for Coaches: What to Build On
Kajabi, Squarespace, WordPress and Kit compared on what a coaching business actually needs: booking, courses and memberships, payments, and email. Who each one is for, who should skip it, and what it costs.
How to Show Up in ChatGPT and AI Search
A plain-English guide to answer engine optimization (AEO): how ChatGPT and Google's AI decide which sources to cite, what helps, and the popular tactics that provably don't, with every claim traced to a real source.
The Best Sony Cameras for Content Creators (and How to Choose)
Which Sony camera should you buy? A tier-by-tier guide for creators, from the roughly $500 ZV-1F to the cinema-line FX3, and why the ZV-E10 II is the best pick for most people.
How to Do Keyword Research (Without Guessing, and Without Paying for Tools You Don't Need)
A practical walkthrough of finding keywords you can rank for: where to get real data free, how to read search intent, why competition matters more than volume, and what changes now that AI answers a lot of searches directly.
How to Optimize Your Website for Speed (and What to Actually Do About WordPress)
A practical guide to diagnosing and fixing a slow website: what to measure first, the usual culprits (tag bloat, images, page builders), and which tools help, ours included.
The Lean Stack: Fewer Tools, One System, and Data You Actually Own
Most small businesses run a dozen subscriptions that barely speak to each other. Here is the eight-layer stack we build instead: what each layer does, what it consolidates, what it costs, and when you should not do it.
We Graded Our Own Website. It Got a C−. Here's Everything We Changed.
Our own analyzer gave peacefulmedia.com a C−, eighteen months after we rebuilt it. Here is the full technical account of getting it to an A (12.7s to 2.1s, blocking time to zero, accessibility 80 to 100), including the fix that made things worse.
How To Optimize Blog Posts For SEO
One of the questions we get asked all the time at Peaceful Media is "How Do I Optimize Blog Posts For SEO?" Well, it's easier than you might think!
Kaia Van Zandt: The 5 Biggest Copywriting Mistakes
The 5 biggest copywriting mistakes you might be making in your marketing copy. Free webcast w/ advanced copywriting strategist Kaia Van Zandt & JAM
Business Websites: You Gotta Have These 3 Strategic Elements
If your business website doesn't use these 3 strategic elements, you aren't planning for long term success or ROI from your online platform.
Custom Website Design @ A Fraction Of The Normal Cost
Want a remarkable look and feel for your website without the big bucks for extensive brand development and custom website design? Our Mood Boards design process can reduce web design and branding costs, sometimes by over 50%.
How to Decrease Your Website Bounce Rate for Increased Conversions
For many businesses looking to convert website visitors into paying customers, a high bounce rate could break your business. Here's how to stop that.
How Deep Do You Know Your Audience?
Do you know your audience? Peaceful Media shows you 5 easy steps to define your audience.
Elizabeth Marshall: "5 Key Business Strategies to Build Your Thought Leader Brand"
Elizabeth Marshall shares her 5 key strategies for thought leader brands so you can leave a legacy, plus her Thought Leader Platform Diagnostic.
Kathy Caprino's 10 Question Self-Assessment for Thought Leaders
Want to be a name brand or industry thought leader with a massive online following? Career coach Kathy Caprino's 10 questions will test your readiness!
5 Must-Have Things Your About Page is Probably Missing
An about page is often one of a website's most visited pages. Is yours optimized?
Today's Masters of the 6 Digital Marketing Mediums
Digital marketing experts strategize the most frictionless ways to drive more revenue. This article covers 6 digital marketing mediums you need to know.
How A Strong Brand Builds Your Business and Feeds Your Soul w- Brand Strategist Gina Rau
Summary Gina Rau is the founder of a brand called Mighty Big Impact. She is a brand specialist who has worked with some of the biggest names in the industry...
11 Positive Thought Leaders Setting the Bar for Online Branding, Marketing, and Execution
Do you know someone with a memorable story or online brand? That person could be a thought leader. A thought leader is a topic or industry expert who shares his...
What Is That "But I'm Just Not a Tech Person" Story Costing You & Others?
But I’m just not a tech person. Captain Unadaptable Yes, I’ve heard that one before. And a bunch of variations like… “But I don’t do tech stuff.” “You don’t understand. Computers...