YouTube & Video

As much or as little as you need. We build the plan around your goals and resources: the whole pipeline, from concept and scripting through production, editing, and thumbnails, or just the pieces you're missing. We can also shape your channel strategy, from positioning and content pillars to a publishing cadence you can sustain.

More and more. Google owns YouTube and increasingly surfaces video in search and AI Overviews, often right beside the answer, linking viewers to the exact moment you cover it. A strong channel is becoming real search real estate. We produce the video and optimize the SEO and metadata so yours gets found and cited.

It's the work that makes a video readable by Google, YouTube and AI assistants, not just watchable. Every video gets an uploaded transcript and captions, chapters, and an answer-first description; a companion page on your own site with the embedded video, its key points in text, and VideoObject schema; and a LinkedIn article version. AI tools quote text, so this is how your videos start getting cited.

No. We meet you where you are, with a production approach that fits your resources and comfort on camera. A clear story and consistent output matter far more than gear, and those are exactly what we plan, script, and produce with you.

A problem we love solving, with more than one way in. Some people shine in an interview: we ask the questions and you just talk. Others do better with a clear outline or a script we write together. Either way, you never face a blank camera, and we can batch a month of video into a day or two of shooting, then edit it into long-form videos, Shorts, and social clips.

Less than you think. Starting out: a Sony ZV-1F (around $499) and a Blue Yeti mic. The sweet spot for most creators is the ZV-E10 II: 4K 60p and superb autofocus for about $999. Going pro? The FX30 adds unlimited recording and XLR audio. Add DJI Mic 2 lavs and a light kit.

Yes, it's a great way to earn attention. We source comedy writers, handle production and post (including travel when a shoot calls for it), then carry it to social, YouTube, and paid ads, with SEO built in. For Go Greek Yogurt, these scripted skits outperformed the other content we'd made for them.

An editor polishes footage; we own the outcome. Strategy, scripting, production, thumbnails, and channel SEO all connect, so your videos are built to get found and drive demand for your offers, not just look nice. It's video as a growth channel, not a one-off deliverable.

Yes, and you should. We repurpose long-form video into shorts, social clips, and email content, so one shoot fuels weeks of touchpoints across platforms. That's how purpose-driven brands stay visible everywhere without turning their team into full-time content creators.