Sonia Choquette

Our work with Sonia has unfolded in stages, each building on the last.

Stabilize and run the core platform. Years of technical debt and duct-taped fixes had made launches slow and fragile. First came a stable WordPress marketing, membership, and commerce platform her team can manage without heroics, which we ran and extended for years. Her site has since moved to a new Webflow build, which we manage.

Turn YouTube into a growth engine. Sonia is a natural on-camera storyteller, but her team lacked the bandwidth and strategy for YouTube. We optimized her channel for discovery, engagement, and monetization, and tied its growth to product sales.

Innovate with new digital products. With the foundation in place, we co-create and launch offerings like the Into the Moment Oracle Bundle and The Gifted Intuitive Coach™ certification, built on Sonia’s gifts and the systems already running across web, email, and YouTube.

Throughout, two principles hold: make everything feel unmistakably “Sonia,” and reduce friction for her team.

Website & store operations

We built Sonia’s WordPress marketing, membership, and ecommerce stack to be stable, secure, and easy to run:

• Consolidated hosting and infrastructure for simpler management, reliability, and security.
• Custom post types and layouts for events, courses, and products, so her team can launch and update offers without developers.
• Reusable components (testimonials, CTAs, opt-in blocks, feature sections), so new landing pages spin up quickly and consistently.
• New program sites as offers need them, most recently the Integration & Embodiment Intensive and The GIFT Continues.

YouTube growth & monetization

We turned a lightly used channel into one of Sonia’s most important growth and revenue engines:

• Content and performance analysis of what resonated with existing viewers.
• Full channel and per-video optimization (titles, descriptions, tags, playlists, end screens) using modern YouTube SEO, plus eye-catching thumbnails and a publishing cadence spanning long-form video and shorts.
• A breakout video (7× baseline performance) within three months, driving tens of thousands of new subscribers and a 10× monetization lift over her typical videos.
• Multi-year growth in views, watch time, subscribers, and ad revenue, plus more than $27k in trackable organic sales attributed directly to YouTube in one six-month window.

The Into the Moment Oracle Bundle

A deeply personalized digital product: buyers choose a focus area and receive a custom oracle reading assembled into a bespoke PDF, with a premium weekly-readings tier above it.

• Co-created the product concept, pricing, positioning, and customer journey.
• Designed and wrote the sales landing pages and upsell flows.
• Architected the post-purchase experience: confirmations, delivery emails, and follow-ups that invite buyers deeper into Sonia’s membership, Good Vibes Tribe.
• Integrated dynamic content generation, ecommerce, document templating, and email delivery, so every reading feels personal while fulfillment runs fully automated.

The Gifted Intuitive Coach™ certification

Her flagship coach-training program, the largest and most complex launch of our work together, and her most successful:

• Designed the launch blueprint: a three-wave sequence (early awareness, pre-launch, open cart) and a launch-ROI estimator covering ad spend, vendors, production costs, and conversion rates.
• Built the lead engine: a mini-course lead magnet delivered as a drip sequence, waitlist and capture pages, and targeted ad campaigns that built a webinar list of more than 25,000 registrants.
• Developed the content strategy, sales videos, and webinar materials that introduced the certification to her audience.
• Wrote and built the launch emails, sales pages, application forms, and automations so every registrant got the right sequence and follow-ups.

The outcome: the biggest launch in Sonia’s history, run so she and her team could focus on content and students, not tech.

One partner, one integrated stack, with no patchwork of specialist freelancers. On this engagement we’ve worked across: Webflow (her current site), WordPress, WooCommerce, LearnDash, MemberPress, Cloudways hosting, Mailjet, Mailchimp, Zapier, n8n, Supabase, Meta Ads, Google Ads, Google Tag Manager & Analytics, TubeBuddy, Content Studio, Canva, Premiere, After Effects, and Illustrator.

Our partnership with Sonia Choquette shows what’s possible when a powerful body of work meets a modern, integrated digital ecosystem. It’s not “doing some YouTube”; it’s a connected platform where her teaching reaches more people, her products deliver more value, and her business grows without burning out her team.

For authors, teachers, and spiritual leaders with a deep catalog and a loyal audience, channel strategy, new products, and well-run platforms can unlock new levels of reach, revenue, and impact.