SEO & AI Search

SEO earns your rankings on search engines like Google. AEO (answer engine optimization), also called GEO (generative engine optimization), structures your content so AI assistants like ChatGPT and Google's AI Overviews quote you as the source. Different names, same work. It overlaps with SEO, and we do both, because that's where discovery is heading.

We agree a set of prompts your buyers actually ask, like "best [your service] for [your audience]", and run them every month across ChatGPT, Perplexity, Google's AI Overviews and Gemini. Your monthly AI visibility report shows how often you're mentioned and cited, which of your pages get quoted, and how that compares with the competitors you name, so you can see the trend rather than guess at it.

SEO is a compounding investment, not a switch: meaningful movement usually takes a few months as authority builds. We front-load quick technical wins, then add content that keeps earning traffic long after it ships. We report on traffic quality and revenue, not vanity rankings.

Technical audits and fixes for site architecture, speed, indexing, and Core Web Vitals; keyword and question research grounded in what your audience searches; on-page and content optimization that reads naturally; AEO structuring so LLMs cite you; a monthly AI visibility report on a tracked set of buyer prompts, compared against your named competitors; and ongoing measurement tied to real results.

Yes. Local and multi-location search is core work for us: we run franchise SEO city by city and help local service businesses like HVAC repair, dog groomers, and K-5 childcare get found. That means Google Business Profile optimization, local landing pages, and the reviews and citations that rank you locally.

Yes, that's exactly what AEO is for. We structure your content into clear, quotable answers and add the schema and signals that help AI engines pull from you. The same work strengthens your traditional search rankings, so you're covered on both fronts.

Increasingly, yes. Google owns YouTube, and video now appears throughout search and AI Overviews, often linked beside the answer and pointing to the exact moment in your video. Ranking is moving beyond text, so we treat video as part of your search strategy and produce and optimize it too.

Usually not. We start by auditing your current site and fixing the highest-impact issues. If deeper structural problems are holding you back, we'll tell you and scope that separately, but plenty of gains come from optimizing the foundation you already own.