James Van Praagh

James Van Praagh is one of the most recognized spiritual mediums working today, with three decades of books, television, and live events. But his business had slid for two straight years, and what revenue remained leaned on James personally driving sales and on steep discounts.

The brief was to reverse the trend and change what it rested on:

• Grow revenue without more of James’s time and energy.
• Reduce dependence on deep discounts.
• Build assets that hold value on their own: search rankings, a YouTube library, evergreen funnels.
• Shift a meaningful share of sales to always-on campaigns.
• Grow the email database substantially.

This was a full-team retainer, not a project. We were the whole marketing department:

• Strategic leadership: the big-picture plan and the decisions under it.
• Ads management: Meta and Google.
• Creative design: branded ad templates and campaign creative.
• Copywriting: emails, landing pages, and ads.
• Web development: WordPress and WooCommerce.
• eCommerce & marketing systems: dev ops plus Keap marketing-technology strategy.
• Reporting & analysis: attribution and performance through SegMetrics.
• Account project management: communication, budgets, and timelines.
• Weekly sprint reviews: a standing 30-minute meeting on progress, obstacles, and optimizations.

It started with a deep analysis of past performance: what had driven revenue, what had stopped, and what could be recovered.

Each launch on the calendar ran the full sequence, with one team behind it:

• Strategy and the calendar: an annual launch calendar, built from a deep analysis of what had driven revenue before and what had stopped.
• Lead magnets: evergreen funnels like the free Spiritual Archetype quiz, keeping the list growing between launches.
• The sale: course and sales pages rebuilt around video sales letters and a single next step, plus one-click upsells in the checkout.
• Email: campaigns, newsletters and automation in Keap, finally in sync with the store.
• Paid media: Meta and Google ads, with branded templates and campaign creative.
• Measurement: attribution and performance reporting through SegMetrics.
• Running it: account project management and a weekly 30-minute sprint review.

That’s the shape of our Full-Scale Launch: strategy, pages, email, ads and measurement run together, launch after launch.

Most of the revenue work happened in the School of Mystical Arts, James’s WooCommerce course store, deeply integrated with Keap.

• One-click upsells in the purchase flow, lifting order value without adding traffic.
• Conversion-rate optimization across the store, from product pages to checkout.
• UI and UX streamlining for a shorter, clearer path from interest to enrollment.
• Course and sales pages rebuilt around video sales letters and a single obvious next step.
• Email, newsletter, and CRM management in Keap, with the store and CRM finally in sync.
• WordPress performance and security: page-speed optimization and hardening across the platform.

The other half of the fix was rhythm. We planned an annual launch calendar so revenue arrived on schedule, not whenever James could be persuaded to promote something, and built evergreen lead generation like the free Spiritual Archetype quiz to keep the funnel full between launches.

In the first six months, average monthly sales rose 262% against the prior year, reversing two years of decline. Store traffic rose 66%, store conversions 161%, and average order value climbed about 20%, so the growth came from a healthier mix, not deeper discounting. Video became a real acquisition channel, driving several times more site traffic than before.