Google Workspace review

More than most people expect; it's the cheapest credibility you can buy. An address at your own domain reads as a real organisation in a way free webmail never will, and the same proposal from the same person lands differently. Deliverability is the practical half: mail sent through Workspace is far more likely to arrive than mail run off a cheap hosting package, as people usually discover at the worst moment.

Because the saving is smaller than it looks, and the cost arrives later. You're paying for a domain identity, reliable delivery, admin control over your own accounts, and a collaboration layer everyone you hire already knows. For a business that intends to be taken seriously, it's a foundational line item, not a discretionary one.

Pick one deliberately and move everyone onto it. Both are good and do the same job; the bad outcome is running both, which means duplicate spend and two places for every document to hide. Choose on what your team knows and your clients use, then commit. The wrong answer isn't either product; it's the half-migration that never finished.

It's priced per person, so it becomes a real line item as the team grows, and the features you'll eventually want live on higher tiers. Storage limits, retention, device management, and tighter sharing controls are all plan-dependent, and they tend to matter suddenly. Know which tier you'll need at the size you're heading for, not the size you are.