AddEvent review

It changes attendance, the number that decides whether a launch works. Registering for a webinar and attending are separate acts, separated by a week and somebody's memory, and that gap is where most registrations quietly disappear. A one-click add that works on their phone, in their calendar, closes it. If they don't show up, you don't sell, so a few points of show-up rate is worth the subscription several times over.

Because there are a lot of calendars, and they all behave differently. Google, Outlook, Apple, and the rest each want something slightly different, and a downloaded file that opens in the wrong app is a registration lost. AddEvent handles that tedium from one button. If you run a single event a year, hand-roll it and spend the money elsewhere; the tool earns its place on repetition.

With a subscribable calendar (a webinar series, a cohort, a launch sequence), you update it once and the change reaches everyone who subscribed, automatically. That's the underrated part: no apology email, no chasing people still holding the old time. For anything running across multiple dates, that alone is most of the value.

Yes, and coaching is the case people don't think of. If you run a group programme or meet clients regularly, subscribers each get the schedule privately, so you're not putting everyone on a shared invite that exposes the whole client list. An ordinary shared Google event leaks every attendee's email address to every other attendee.