Sonia came to us wanting to grow her Youtube following and also use it as a platform to increase sales traffic to her site. Being a speaker and storyteller at heart, Youtube seemed to be the perfect fit. But Sonia’s team lacked the time to figure out how to expand her initial audience for increased sales.
The Challenge
The Plan
We worked with her marketing team to study previous content that had done well to find out what her viewers would be interested in. After, we fully optimized her channel and new videos using the latest Youtube SEO techniques, along with creating eye-catching thumbnails that would drive potential searchers to viewer conversions.
The Result
Three months into this strategy we had our first “Viral” video (any video that does 7x your regular video metrics) that brought over 35k subscribers, almost half a million views, and 10x return on average monetization compared to Sonia’s other video content. In the first 2 years of working Sonia, her channel had a 41% Growth (2.4M) in Views, 254.2% Increase (265k) in Watch Time Hours, 200.8% Increase (74k) in Subscribers, 304% Increase (6min) in Average Video View Time and a 1218% Increase ($35.6k) in Ad Revenue. From August 2022 to February 2023 Youtube comprised over $27k of trackable organic online sales.
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Two Years Later
We upped the production by integrating fully edited and produced pieces of weekly content for Sonia, along with shorts and utilizing the newest technologies of AI imagery to make even more visually powerful thumbnails.
The Results
In 2023 we ended with a total of 3.8 MILLION views (290% increase from 2022), 73,000 added subscribers (440% increase from 2022) and 212% Increase in Youtube Ad Revenue from 2022. We also beat out our best year (2021) in everything by 150% for views, 14% for subscribers, and 42% in Youtube ad revenue.