Jimmy Farris

The goal was a clear path to significant revenue growth and a premium, highly bookable brand. We started with a detailed brand growth strategy for increasing his speaking and coaching revenue by 100% within 12–18 months, then reverse-engineered the deliverables and campaigns to get there.

The cornerstone was a from-scratch brand identity book: visual direction, photoshoot guidance, thumbnail and social concepts, logo usage, keynote slide design, website look and feel, and the tone and messaging of Jimmy’s voice. In parallel, we planned a new website, list-building ecosystem, and content strategy to attract, capture, and nurture ideal speaking and coaching clients.

The result: a unified platform positioning Jimmy as a top-tier speaker and executive coach, with scalable lead generation and audience engagement:

• A cohesive visual identity that made Jimmy instantly “conference-ready” across his site, slides, thumbnails, and sales collateral
• A strategic plan for adding hundreds of thousands in annual revenue, broken into concrete offers, campaigns, and audience segments instead of vague goals
• A long-horizon nurture engine that keeps Jimmy’s insights in front of prospects for over a year, building trust with future buyers
• Professionally designed social media and YouTube templates Jimmy used to immediately gain attention and credibility
• A speaker reel that quickly shows event planners and executives who he is, how he shows up, and why he’s worth bringing to their stage

Together, they turned Jimmy’s digital presence from “good intentions and word of mouth” into a deliberately designed growth platform.

Under the hood:

• A custom WordPress site built on the Bricks theme, designed around Jimmy’s speaking and coaching offers
• Custom post types for keynotes, so he can publish new talks with downloadable one-sheets and other assets for event planners
• List-building infrastructure integrated with ConvertKit (now Kit), with opt-ins placed across the site
• Automated speaking and coaching inquiry workflows that acknowledge leads quickly and route them to the right follow-up
• An 18-month automated nurture sequence sending subscribers a weekly dose of Jimmy’s stories, frameworks, and motivation
• A professionally produced speaker reel, including scripting and creative direction, that conveys Jimmy’s tone, credibility, and stage presence before prospects see him live

More than a website or logo, this project turned Jimmy’s hard-won expertise and story into a repeatable growth engine, so he shows up in the market with the same focus and professionalism that took him to the Super Bowl.

For other speakers and coaches, it shows how a full-service partner can connect who you are, how you serve, and the systems you need to grow without burning out.