Jimmy Farris — a Superbowl Champion, Keynote Speaker, and Executive Coach for Fortune 100 brands — approached us for a comprehensive brand growth strategy. Starting with our Strategy Roadmap consultations, we mapped out a 12-month plan to multiply his speaking & executive coaching business. From developing professional assets that boosted his credibility to building out email capture & nurture systems for increased brand awareness and bookings, this project highlights the power of working with a full-service marketing agency for thought leaders like Peaceful Media.
Project Overview
Deliverables
Brand Strategy
Brand Book
Website
Marketing Collateral
Email Marketing
Social Media
Speaker's Reel
Case Study Details
The Plan
Our objective was to architect a clear path to significant revenue growth while elevating Jimmy’s brand into a premium, highly bookable platform. We began by crafting a detailed brand growth strategy that outlined how to increase his speaking & coaching revenue by 100% within 12–18 months, then reverse‑engineered the key deliverables and campaigns required to get there.
A cornerstone of this work was a from‑scratch brand identity book that covered visual direction, photoshoot guidance, thumbnail and social asset concepts, logo usage, keynote slide design, website look and feel, and the tone and messaging that would define Jimmy’s voice in the market. In parallel, we planned a new website experience, list‑building ecosystem, and content strategy that would work together to attract, capture, and nurture ideal speaking and coaching clients over time.
Results
The result was a unified, professional brand platform that positioned Jimmy as a top‑tier speaker and executive coach, while giving him scalable systems for consistent lead generation and audience engagement.
- A polished, cohesive visual identity that made Jimmy instantly “conference‑ready” across his site, slides, thumbnails, and sales collateral.
- A strategic plan for adding hundreds of thousands in annual revenue, broken into concrete offers, campaigns, and audience segments rather than vague goals.
- A long‑horizon nurture engine that keeps Jimmy’s insights in front of prospects for over a year, steadily building trust and warming up future buyers.
- A set of professionally designed social media & YouTube templates that Jimmy used to immediately gain attention and credibility.
- A compelling speaker reel that gives event planners and executives a fast, emotionally resonant way to understand who he is, how he shows up, and why he’s worth bringing to their stage.
Together, these elements transformed Jimmy’s digital presence from “good intentions and word of mouth” into a deliberately designed growth platform.
Conclusion
This project was about much more than a new website or a new logo; it was about turning Jimmy’s hard‑won expertise and story into a clear, repeatable growth engine. By aligning brand strategy, visual identity, web experience, and marketing automation, we helped him show up in the market with the same focus and professionalism that took him to the Super Bowl.
For other speakers and coaches, this case illustrates how a full‑service partner can connect the dots between who you are, how you serve, and the systems you need to grow without burning out.
Tech & Tools
Under the hood, Jimmy’s platform combines a flexible WordPress build with tightly integrated email and lead‑capture workflows tailored to a professional speaker’s business. Key elements included:
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A custom WordPress site built on the Bricks theme, designed specifically around Jimmy’s speaking and coaching offers.
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Custom post types for keynotes, allowing him to easily publish new talk topics and associate them with downloadable one‑sheets and other assets for event planners.
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A comprehensive list‑building infrastructure integrated with ConvertKit (now Kit), including strategically placed opt‑ins across the site.
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Automated inquiry workflows for both speaking and coaching, ensuring that leads are acknowledged quickly and routed into the right follow‑up paths.
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An 18-month automated email nurture sequence that delivers a weekly dose of Jimmy’s stories, frameworks, and motivation to subscribers.
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A guided, professionally produced speaker reel, including scripting and creative direction to convey Jimmy’s tone, credibility, and on‑stage presence even before prospects see him live.
For thought leaders who are ready to treat their brand like a real business, this is the kind of holistic build that turns reputation and expertise into a durable, scalable growth engine.
Work With Us”Working with Peaceful Media was one of the best business decisions I’ve made. Within the first month of launching my new brand and website, I saw immediate traction: new leads coming in, great feedback from prospects, and two new speaking bookings on the calendar almost right away.
More importantly, the strategy, messaging, and assets we built together gave me a whole new level of confidence pitching my services to bigger clients. I finally felt like my brand matched the quality of work I deliver, and that confidence has translated directly into more – and higher‑value – deals. Peaceful Media didn’t just give me a better website; they gave me a platform I’m proud to stand on.
JIMMY FARRISSpeaker, Coach, Super Bowl Champion
18
Years in Business
215
Projects Completed
405
Clients Served
80,000,000
Users Engaged
54,000,000
Sales Generated
