Project Overview

Gazelles International Coaches (GIC) is a premier global business coaching association that licenses Verne Harnish’s Four Decisions® framework to help certified coaches deliver fast results for their clients.

Key Services



Website Design

Product Launch

Learning Management System

Marketing Integrations

Project Details

GIC delivers a vast amount of content to help its members provide high ROI to their consulting clients. Our project objectives were to make it easy and fun for members to: a) find resources and archived trainings; and b) network with other coaches and share ideas in a private, online setting. Desired outcomes included:

  • Organize GIC Intellectual Property (IP).
  • Simplify the discovery and consumption of GIC IP.
  • Streamline the communication of new information and upcoming events.
  • Facilitate communication between coaches.
  • Enable and encourage senior coaches to share their experiences and insights with the community.

Key Features

Dashboard & Activity Stream

The dashboard serves as a centralized space to quickly discover and interact with the GIC community. Much of the work done for this page involved designing consistent ways of associating various content. Six main bodies of content exist above the fold, and allow a member to quickly discover and navigate through bodies of information.

Scanning below the fold, a member can quickly see recent activity in the GIC community. This includes recent ‘formal’ communication such as new blog posts as well as ‘informal’ communication such as new forum posts and recently announced events.

Enhanced WordPress Search

Implementing good search functionality is difficult.

This is due to many factors, which boil down to: Computers are good at doing computer things like tedious repeatable tasks and complex computations. Humans are good at human things like language and associating different but similar ideas.

We as humans know intuitively that:

  • ‘Coaches’, ‘Coaching’, and ‘Coach’ are all nuances to an idea of coach, and that we expect to get references to all of those terms when we search for any of them.
  • A single instance of the word ‘Coach’ in the title of something, likely has more relevance than one buried in the content as a job title for a testimonial author.

We expect a computer search to find what I mean, not what I say. A good search experience is possible and requires balancing performance, cost, and design.

We researched a number of different ways to improve WordPress’ search functionality. Three solutions stood out as possible implementations:

Elasticsearch would definitely be capable of enhancing WordPress search, however the complexity of setting up, monitoring and managing another service seemed overkill for this project.

This left us with a choice between Relevanssi and SearchWP. Both plugins improve WordPress Search using the existing tech stack and by tightly integrating into the WordPress admin.

The ultimate decision to use SearchWP was easy because SearchWP allowed us to search custom post types and custom meta without needing additional premium plugins. Being able to search custom post types was a hard requirement since all information about GIC downloadable content was stored in a ‘download’ custom post type.

Improved WordPress User Profiles

WordPress’ user functionality allows for complex interactions on the site. Out of the box though, WordPress’ user implementation falls into two general roles: content creators and subscribers. This is of course fine for a simple publishing site, but the complexity grows quickly when a site is to facilitate content creation and communication between users.

BuddyPress is the only real choice for creating the rich user interactions that are required in a membership site. In particular the use of activity streams allow the activity of the site to be agregated in one place. Users can view new ‘activities’ which are created for all sorts of actions on a site:

  • New posts published
  • New events created
  • Responses submitted to forum topics
Years in Business
Projects Completed
Clients Served
Users Engaged (millions)
Sales Generated (millions)

Brendon Burchard highly recommended we work with Peaceful Media to develop a world-class, modern, beautifully branded website… they pulled off a miracle with We are thrilled.

Jeff WalkerFounder of Product Launch Formula

Peaceful Media has been the easiest company I have ever worked with over my many years. Their work is stellar.

James Van PraaghNY Times Bestselling Author

It’s very important to work with a team who is energetically aligned with your mission. That’s why I always refer my high-end clients to the good vibes of Peaceful Media. They are a one-stop shop for getting my message out to the world... the results have been amazing.

Sonia ChoquetteNY Times Bestselling Author

689% ROI -- absolutely outstanding results! Thank you for your care, passion and attention to detail that went into these campaigns. We are thrilled with the outcome!

Holly HorneCOO, The WakeUp Project

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