Brendon Burchard is a world-renowned speaker, NY Times bestselling author, and founder of GrowthDay.com — a cutting-edge app that helps people achieve high-performance habits. He came to us to transform his primary website and blog from a homemade HTML-tables build into a modern, mobile-friendly, professionally branded WordPress experience that could finally match the reach and impact of his message. Our job, in Brendon’s words, was to “get my online brand Oprah-ready,” which meant creating a high-performance content and conversion engine he could personally drive every day. Within months of project completion, Brendon had achieved exactly what he’d set out to do: he met and worked with Oprah.
Project Overview
Deliverables
Website Design
Custom WordPress Development
Case Study Details
The Plan
Our core objective was simple: create a world-class, mobile-optimized content and conversion engine that Brendon could personally drive every day. To do that, we focused on:
- Migrating from rigid, homemade HTML tables to a fully responsive, custom WordPress build tailored to high-volume content creators.
- Preserving Brendon’s ability to be “in the code” while upgrading the user experience, information architecture, and overall brand presence.
- Centralizing his blog and media in a platform that could flex with his rapidly expanding video, podcast, and content ecosystem.
- Baking list-building tools directly into the theme so his team could launch new campaigns and CTAs without custom dev every time.
We started by mapping Brendon’s existing content universe, traffic patterns, and marketing workflows, then architected a WordPress theme around how he and his team actually work day to day. From there, design, development, and content operations were all aligned to support one goal: publish quickly, capture leads intelligently, and look phenomenal on every device.
Results
The new WordPress-powered Brendon.com gave Brendon a clean, responsive, and highly intuitive platform that finally matched his stature as one of the world’s most prolific content creators.
- Mobile-first experience: The site now responds beautifully across devices, solving the original pain point of a non–mobile-friendly HTML tables build.
- Faster publishing: Brendon and his team can rapidly deploy new YouTube and podcast episodes, using custom tools we built to streamline content rollout.
- Smarter list growth: Global and page-specific opt-in CTAs are wired into the backend, making it simple to launch and test new list-building campaigns without extra engineering cycles.
- Future-ready brand hub: After launch, we recoded and lightly redesigned the theme to support the transition to the Brendon.com domain and continued enhancement of his content ecosystem.
Brendon’s site also became a powerful social proof engine for Peaceful Media, directly leading to collaborations with Jeff Walker, Sonia Choquette, Dr. Mark Hyman, Joe Polish, the I Love Marketing show, and many other marquee experts. In fact, his website template became so popular that we partnered up to launch a live workshop & training program called Elevate Your Brand!
Conclusion
This project was about more than a redesign; it was about giving one of the world’s top personal development leaders a digital home worthy of his influence and output. Brendon called our team “brilliant at both design & site architecture,” a reflection of how deeply we aligned brand, technology, and marketing strategy in a single build.
The new Brendon.com doesn’t just look better; it works harder—supporting his daily publishing rhythm, scaling with his expanding content catalog, and quietly powering the behind-the-scenes mechanics of list growth and launches. For prospective clients, it’s a strong demonstration of how we transform outdated, fragile web infrastructure into a robust, conversion-focused platform that can grow with your vision.
Tech & Tools
Under the hood, this project combined flexible WordPress engineering with custom marketing integrations designed specifically for Brendon’s workflow. Key elements included:
- WordPress as the primary CMS, chosen for its intuitive, drag-and-drop page creation, blogging strength, and extensibility for a prolific content brand.
- A custom WordPress child theme (based on the awesome Salient theme) and subsequent recode to support the transition to the Brendon.com domain and ongoing feature enhancements.
- Custom list-building infrastructure (Keap & Marketo) in the backend, enabling global and page-level opt-in CTAs that Brendon’s team can spin up in minutes.
- Integrated video experience, including a high-impact promo video in the homepage masthead from Travis Shields of Shields Films to immediately convey Brendon’s brand and energy.
- Deep blogging integration to replace his former Tumblr setup, unlocking the full power of WordPress for content, SEO, and marketing tool connections.
For leaders who want a site that feels as powerful and flexible as their vision, this is the kind of build where design, architecture, and marketing tech all pull in the same direction.
Work With Us”The genius team at Peaceful Media are brilliant at both design & site architecture!
BRENDON BURCHARDNY Times Bestselling Author & Speaker
18
Years in Business
215
Projects Completed
405
Clients Served
80,000,000
Users Engaged
54,000,000
Sales Generated
