The Challenge

Sunrun is America’s leading provider and storer of solar-powered energy. They have installed solar energy in more than 900,000 homes and counting. No one has more installation expertise. Since 2007, Sunrun has generated 25.6B kw hours of clean energy, helping enable the avoidance of an estimated 14.6 million metric tons of CO2e from entering the atmosphere.

Sunrun needed to redesign its welcome kit booklet. They wanted something that would show the installation process, outline the features of their service, and emphasize why using Sunrun for a solar-powered home was a wise and impactful decision.

The Plan

The use of iconography is an effective way to tell a story visually that allows complex information to be simplified and more engaging. Using this approach, we created an icon set that told a story within each icon. To help a person understand the solar installation steps in a simple visual way that didn’t feel overwhelming was achieved using icons, infographics, and timelines. Additional icons were used to show the variety of features every Sunrun customer can access.

The Result

The result was the layout of a simplified 20+ page booklet that a customer could feel confident in understanding everything Sunrun offers them and their solar-run home. The icon set, in turn, inspired an illustration style and was utilized for social media assets and infographics for blogs and email marketing campaigns.

Key Services


Social Media


Years in Business
Projects Completed
Clients Served
Users Engaged (millions)
Sales Generated (millions)

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Holly HorneCOO, The WakeUp Project

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