#21 — How and Why We Launched a Zine!
Marketing for What MattersEpisode 21

How and Why We Launched a Zine!

Gabriel Gandzjuk

May 6, 2025Hosted by Karli Petrovic

Episode summary

In this episode of the Marketing for What Matters podcast, host Karli Petrovic and design guru Gabe Gandzjuk discuss the creation of the Peaceful Media zine, Pause. They explore the inspiration behind the project, the design process, and the importance of creating a human-centric design that resonates with readers. The conversation delves into the role of color, nature, and tactile experience in print media, emphasizing the intention behind design and copywriting. They also touch on the future of the zine and the significance of mindfulness in today’s fast-paced world.

Action items

  • Connect with our creative director, Gabriel Gandzjuk, on Instagram
  • Consider a business partnership or birthday gift campaign with One Tree Planted