Gabriel Gandzjuk

Episode Summary

In this episode of the Marketing for What Matters podcast, host Karli Petrovic and design guru Gabe Gandzjuk discuss the creation of the Peaceful Media zine, Pause. They explore the inspiration behind the project, the design process, and the importance of creating a human-centric design that resonates with readers. The conversation delves into the role of color, nature, and tactile experience in print media, emphasizing the intention behind design and copywriting. They also touch on the future of the zine and the significance of mindfulness in today’s fast-paced world.

Key Themes

• The zine was inspired by a previous successful project from AG1.
• Designing for print offers a unique tactile experience that digital cannot replicate.
• The design process involves collaboration and feedback to refine ideas.
• Colors and nature play a crucial role in conveying seasonal themes.
• The zine aims to encourage readers to pause and reflect in their busy lives.
• Intention in design is essential for creating meaningful connections.
• The zine is not just a marketing tool but a way to share valuable insights.
• Future editions will explore different seasonal themes and colors.
• The tactile aspect of print design is as important as the visual.
• Mindfulness and connection to nature are central themes in the zine.

Keywords

Peaceful Media, zine, design, mindfulness, print media, creativity, branding, nature, sustainability, collaboration