Tanja Murgel-Subotic

The Challenge

Tanja Murgel-Subotic, bestselling author, storyteller, and spiritual visionary, was preparing to launch her new initiative, Wonders of Wisdom—a brand rooted in spiritual exploration, creative storytelling, and self-empowerment. Known for her thought-provoking writing and soulful insights, Tanja needed a strong, imaginative brand foundation to bring her vision to life.

But before product development could begin, we faced the initial challenge: how do we establish Tanja’s presence as a spiritual guide and visionary voice in a crowded digital space, while laying the creative groundwork for future offerings like affirmation tools and wellness products?

The Plan

We approached the project in two key phases:

Phase 1: Story-Driven Digital Identity

Our first priority was to craft a compelling online presence that reflected Tanja’s essence as a storyteller. We launched and managed her social media channels with a focus on:

Visual storytelling: Using mystical, nature-inspired, and spiritually symbolic imagery to align with Tanja’s poetic voice and deep themes of soul growth.
Brand voice development: Crafting captions, quotes, and messaging that resonated with her written works and spiritual teachings.
Audience growth: Building awareness and engagement by creating content that invited self-reflection, encouraged connection, and seeded interest in what was to come.

Phase 2: Affirmation Deck Design

With momentum growing around Tanja’s digital presence, we began development on the first official product under the Wonders of Wisdom brand: a spiritually inspired affirmation card deck geared toward adults.

Creative Concepting: Drawing from Tanja’s teachings and writings, we helped distill her insights into a cohesive and accessible affirmation experience.
Design & Production: We designed the card deck and its accompanying packaging, integrating imaginative visuals and symbolic design elements to mirror the spiritual themes of her brand.
User Experience: The deck was created not only as a tool for affirmation but as a ritual experience—one that invited introspection, connection to intuition, and daily inspiration.

The Result

Established a Recognizable Brand Identity: Tanja’s social channels quickly gained traction, establishing her as a soulful thought leader with a visually rich and emotionally resonant presence.
Launched the First W.O.W Product: The adult-focused affirmation card deck brought Tanja’s vision into physical form, offering users a tangible, daily touchpoint for empowerment and spiritual clarity.
Set the Foundation for Future Growth: With a consistent digital and product design language in place, Wonders of Wisdom is now positioned to expand into new offerings while maintaining a strong, unified brand.

Conclusion:

Through a collaborative, vision-led approach, we helped bring Wonders of Wisdom from concept to reality—starting with a story-first digital presence and culminating in a powerful, soul-aligned affirmation deck. This is just the beginning of a growing spiritual universe rooted in the timeless wisdom of Tanja Murgel-Subotic.

The Challenge

The Plan

Phase 1: Story-Driven Digital Identity

Phase 2: Affirmation Deck Design

The Result

Key Services

Branding

Social Media

Strategy

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