This is where the magic happens. Our strategy team members meet with you on a weekly basis to dive deeply into your values, goals, and existing assets. We present research, mastermind ideas, and collaborate with you to design the sales & marketing funnel that perfectly jives with your lifestyle and ambitions.

We take the guesswork out of your marketing campaign setup by defining each marketing asset, each touch point in the funnel, primary lead sources, conversion goals, trip wires and lead magnets. We assemble all of this information in a detailed ``Gliffy`` flowchart so that execution is as simple as following the linear path.

Data drives marketing excellence. Without good data (about your competitors, your keywords, your search engine opportunities and black holes), you're likely throwing a bunch of content out there, hoping and praying it attracts traffic/sales, and basically waste a bunch of time, dollars, and energy. Get it right with our research & reports!

It's true, not all traffic is free. We will create a Google Adwords account and an Adroll retargeting account for you. You can immediately jump to the top of the first page of a particular Google search by bidding on certain keywords. Retargeting ROI is typically very high; anyone visiting your site for a 2nd time is more likely to convert.

Folks usually have a high-level idea of what they want to sell online, but aren't entirely sure about how to package it, price it, and position it. We've designed/refined packaging on everything from a $6 jar of supplements to $60,000 masterminds. We determine which assets you'll need to assemble to create ``no-brainer`` value in your market.

Ok, so you know you need to be writing or recording a new piece of content every week in order to drive traffic and engage your audience. But what should you talk or write about? How do you know those topics will get clicks? We'll show you exactly how to use certain keywords in 12 post titles so you can meet the web traffic where it already exists!

Wouldn't it be nice if someone just told you exactly what to do on each of your social media platforms? Yep, we got your back. Your personalized ``SOMA`` document takes you and/or your social media manager step-by-step through the day-to-day processes for promoting your offers on each of your brand-appropriate, chosen social networks.

Online marketing tools are never ``one size fits all`` and it drives us nuts when folks tell us they're going to get some piece of software because ``so and so marketing guru uses it.`` Use tools appropriate to what YOU are doing. Once we have all of the campaign details in full view, we recommend specific tools for YOUR business and budget.

You're going to have a lot flying at you throughout the Playbook's development. Homework, tasks, notes, comments, files, call recordings, schedules -- don't worry, you have a dedicated Peaceful team member watching every move, participating in every call, and driving the project to completion... and keeping you as sane as possible.

We realize that strategy without execution is only worth the paper its printed on...and all of our work is digital, so where does that leave us? Seriously though, we want you to put the Playbook into action immediately. If you want our help, we provide a full scope of work for Playbook execution. If not, you can shop it around or even do it yourself!

Our sixth and final call is not so much a consultation as it is a conversation about what we've learned and where we can go from there. Your dedicated lead strategist presents your final, custom Playbook in a 50+ slide presentation. We discuss several high-level discoveries, but mostly we use this time to define priorities, phases, roles, and execution plan.